The Effectiveness of the Crowdsourcing Concept in Human Resource Management in the Online Motorcycle Taxi Business on the Satisfaction of Partners and Service Users

Crowdsourcing is a concept where complex tasks or problems can be solved through collaboration with a group of people online. In the context of the online motorcycle taxi business, crowdsourcing has proven to be a very effective tool for managing human resources. This is due to several factors, including the wide operational scale, speed of service, and the complexity of user requests. This study aimed to explore the effectiveness of the crowdsourcing concept in human resource management in the online motorcycle taxi business on the satisfaction of partners and service users. The application of crowdsourcing in HR management in the online motorcycle taxi business has proven effective in dealing with the challenges faced by this industry. Labor flexibility, cost efficiency, and access to diverse talent are some of the main benefits of crowdsourcing. However, companies must still pay attention to important management aspects such as service quality and good working relations to ensure the success and long-term effectiveness of this crowdsourcing strategy.


Introduction
In the digital era that continues to grow, the online motorcycle taxi business has become one of the fastest-growing sectors in the transportation industry.
This rapid growth brings new challenges in human resource (HR) management to meet the ever-increasing demand. One effective approach to dealing with this challenge is to implement crowdsourcing in HR management. Crowdsourcing is a concept where complex tasks or problems can be solved through collaboration with a group of people online (Howe, 2006). In the context of the online motorcycle taxi business, crowdsourcing has proven to be a very effective tool for managing human resources. This is due to several factors, including the wide operational scale, speed of service, and the complexity of user requests.
One of the main benefits of implementing crowdsourcing in HR management in the online motorcycle taxi business is its ability to increase workforce flexibility. In a dynamic and changing environment like the online motorcycle taxi business, user demands can rise and fall suddenly. By using crowdsourcing, the platform can quickly connect

A B S T R A C T
Crowdsourcing is a concept where complex tasks or problems can be solved through collaboration with a group of people online. In the context of the online motorcycle taxi business, crowdsourcing has proven to be a very effective tool for managing human resources. This is due to several factors, including the wide operational scale, speed of service, and the complexity of user requests. This study aimed to explore the effectiveness of the crowdsourcing concept in human resource management in the online motorcycle taxi business on the satisfaction of partners and service users. The application of crowdsourcing in HR management in the online motorcycle taxi business has proven effective in dealing with the challenges faced by this industry. Labor flexibility, cost efficiency, and access to diverse talent are some of the main benefits of crowdsourcing. However, companies must still pay attention to important management aspects such as service quality and good working relations to ensure the success and long-term effectiveness of this crowdsourcing strategy.

Open Access Indonesia Journal of Social Sciences
drivers with existing user requests, thereby ensuring optimal availability of rides without having to directly contract large numbers of drivers. In addition, crowdsourcing also provides benefits in terms of cost efficiency. In traditional HR management, companies have to spend much money to recruit, train and retain employees. However, with crowdsourcing, companies can reduce these costs, as they only pay drivers based on the use of the service. This allows online motorcycle taxi companies to optimize their HR spending better while still maintaining a good quality of service (Ng, 2012;Boudreau, 2013).
In addition to these advantages, crowdsourcing also allows online motorcycle taxi companies to access a wider variety of talents and expertise. In the crowdsourcing model, individuals with various backgrounds and skills can join and contribute to the company's operations. This opens up opportunities for innovation and the development of new products and services that can enhance the user experience.
However, the effectiveness of crowdsourcing in HR management in the online motorcycle taxi business also has challenges and risks that need attention. One of the main challenges is ensuring consistent service quality. In crowdsourcing, companies must ensure that the drivers involved are of a quality standard that matches their brand image. In addition, companies must also actively engage drivers, provide feedback, and maintain good working relationships to ensure driver and user satisfaction. This study aimed to explore the effectiveness of the crowdsourcing concept in human resource management in the online motorcycle taxi business to the satisfaction of partners and service users. This research is qualitative research that explores and describes in detail a situation or phenomenon of the research object studied by developing concepts and gathering existing facts. Raw data is analyzed and organized by data collection date, data source, data type, data description, and data nature. All data must be read in order to find out what data has been obtained, the source of the data, and its meaning (Maglio, 2008;Angulo-Pareja, 2017).

Crowdsourcing
The concept of crowdsourcing is the process of gathering contributions, ideas, knowledge, or resources from a group of people online or through digital platforms. In crowdsourcing, individuals with diverse backgrounds and skills participate in completing tasks or solving complex problems. This concept is based on the belief that the "collective intelligence" of many people can produce better solutions than can be achieved individually.  (Ipeirotis, 2010).
Crowdsourcing can also involve users or customers in HR-related decision-making processes. Through feedback, reviews, or active participation in forums or discussions, users can contribute to improving services and developing better HR strategies. This helps companies to better understand users' needs and preferences and increase their satisfaction.
Overall, the crowdsourcing concept provides an innovative and effective approach to HR management.
By leveraging collective intelligence and broad human capital, companies can optimize the use of the workforce, improve operational efficiency and respond quickly to changing demands in the market (Kim, 2011). Furthermore, researchers can also classify or group, or create themes for the selected data. Coding is the process of marking the data that has been grouped.

Methods
Groups of similar data are given the same code.
Through coding, researchers can produce new categories or themes. Through coding, researchers produce themes or categorizations of research data which are findings. Based on the resulting themes, the researcher then makes brief and systematic descriptions so that the themes found become clearer.
The next step is to look for relationships between one theme and another. The results of the construction of relationships between themes or categories then need to be interpreted so that other people understand them.

Results and Discussion
The Contributions and input from various parties through crowdsourcing can encourage companies to continue to innovate and improve the user experience (Surowiecki, 2004;Bernstein, 2010) A study found that companies that implement crowdsourcing in the recruitment process can reduce the time needed to find and recruit suitable candidates. By involving the wider community, companies can gather more potential candidates quickly, saving time that would normally be required in screening and screening (Malhotra, 2007). Other studies show that by involving many people in the selection process, crowdsourcing can produce betterquality candidates. By involving multiple perspectives and judgments from a participating pool of people, companies have the opportunity to tap into diverse talent and engage a wider audience in assessing candidate qualifications (Schenk, 2009;Hossain, 2012 (Mollick, 2014;Prpić, 2015). Several studies have shown that involving users in a crowdsourcing process for HR management can increase their satisfaction with the service (Brabham, 2008;Brabham, 2010). A study found that users who are given the opportunity to provide input and participate in service development feel more satisfied with their experience and feel they have a more active role in the formation of company policy (Tsekouras, 2014). A study states that crowdsourcing in HR management can reduce costs associated with the recruitment and selection process (Rouse, 2014). By relying on crowdsourcing, companies can save on advertising costs, lengthy selection processes, and costs related to recruiting and training (West, 2015).

Conclusion
The application of crowdsourcing in HR management in the online motorcycle taxi business has proven effective in dealing with the challenges faced by this industry. Labor flexibility, cost efficiency, and access to diverse talent are some of the main benefits of crowdsourcing. However, companies must still pay attention to important management aspects such as service quality and good working relations to ensure the success and long-term effectiveness of this crowdsourcing strategy.