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Abstract
The global coffee supply chain relies heavily on smallholder farmers, yet agrarian communities face a crisis of generational succession. This study investigates the aspirations of rural youth in Pagaralam, South Sumatra, and the socio-economic mechanisms driving their reluctance to inherit family-owned coffee home industries. A cross-sectional quantitative survey was conducted among 200 respondents aged 16–30 from coffee-farming households. To target established enterprises, a purposive sampling strategy was utilized. Data were collected using validated structured questionnaires. A binary logistic regression analysis was employed to identify predictors of generational succession intent. Only 24.5% (n = 49) of respondents expressed a definitive intent to continue the family business, whereas 61.0% (n = 122) preferred urban or digital employment. The predictive model demonstrated a strong fit (Nagelkerke R-squared = 0.428). Significant negative predictors for succession included higher educational attainment (Odds Ratio = 0.30, p-value < 0.001), perceived income volatility (Odds Ratio = 0.32, p-value < 0.01), and the perceived low social status of farming (Odds Ratio = 0.45, p-value < 0.05). Conversely, access to agricultural modernization technology was a strong positive predictor (Odds Ratio = 3.15, p-value < 0.01). In conclusion, youth out-migration from the coffee sector is strongly associated with structural economic barriers and shifting cultural aspirations rather than a lack of foundational knowledge. Securing the future of these industries requires targeted interventions that integrate technological innovation to rebrand coffee processing as a lucrative, high-status entrepreneurial endeavor.
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Open Access Indonesia Journal of Social Sciences (OAIJSS) allow the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions, also the owner of the commercial rights to the article is the author.
