Muhammad Hasan, Henry Peter Paul, Darlene Sitorus, Despian Januandri, and Brenda Jaleel. 2025. “The ‘Live’ Gaze: A Neuromarketing and Eye-Tracking Analysis of Consumer Attention and Impulse Buying on Shopee Live and TikTok Shop in Indonesia”. Open Access Indonesia Journal of Social Sciences 8 (2), 2028-40. https://doi.org/10.37275/oaijss.v8i2.298.