[1]
R. Y. Prihatiningrum and Sutan Naufal Al Khadafi, “The Effect of Brand Experience, Brand Loyalty, and Self-Congruity on Positive Word of Mouth with Brand Love as an Intervening Variable: A Study in Banjarbaru Starbucks Customers”, oaijss, vol. 7, no. 2, pp. 1375-1380, Dec. 2023.