1.
Muhammad Hasan, Henry Peter Paul, Darlene Sitorus, Despian Januandri, Brenda Jaleel. The ‘Live’ Gaze: A Neuromarketing and Eye-Tracking Analysis of Consumer Attention and Impulse Buying on Shopee Live and TikTok Shop in Indonesia. oaijss [Internet]. 2025Nov.17 [cited 2025Nov.19];8(2):2028-40. Available from: https://journalsocialsciences.com/index.php/oaijss/article/view/298