Open Access Indonesia Journal of Social Sciences

The Effect of Entrepreneurial Competence, Market Orientation, Product Quality, and Product Innovation on Competitive Advantage

Dewi Sri Murwati — 2024-06-28

MSMEs are the backbone of the Indonesian economy, contributing significantly to GDP and employment. However, they face the challenge of increasingly fierce competition, especially with market revitalization plans that can increase business competition. This research aims to analyze the influence of entrepreneurial competence, market orientation, product quality and product innovation on the competitive advantage of MSMEs in the clothing trade sector at Sudimampir Market, Banjarmasin. This research uses a quantitative approach with 95 respondents who are owners/managers of MSMEs in the clothing trade sector at Sudimampir Market. The sampling technique used purposive sampling, and data analysis was carried out using SEM-PLS with SmartPLS 4.1 software. The research results show that market orientation, product quality and product innovation have a positive and significant influence on the competitive advantage of MSMEs. However, entrepreneurial competence does not have a significant influence on competitive advantage. This research highlights the importance of market orientation, product quality and product innovation in building competitive advantages for MSMEs in the clothing trade sector. Although entrepreneurial competencies do not directly influence competitive advantage, developing these competencies is still important for the long-term success of MSMEs.

Analysis of Success Factors and Business Sustainability by Muslim Women Entrepreneurs Based on Islamic Studies

Ika Zutiasari — 2024-07-03

Businesses managed by Muslim women entrepreneurs have become an interesting phenomenon in the global economic landscape. This research aims to understand in depth the factors that contribute to the success and sustainability of businesses managed by Muslim women entrepreneurs, using an Islamic perspective as the basis for analysis. This research uses a qualitative approach with a multiple case study design. Data was collected through in-depth interviews with 15 Muslim women entrepreneurs who have businesses that have been running for at least 5 years and are considered successful in their respective industries. Data analysis was carried out using thematic methods, identifying key themes that emerged from the interview data. The research results reveal that the business success factors of Muslim women entrepreneurs include: (1) Integrity and Islamic Business Ethics: Successful Muslim women entrepreneurs demonstrate a strong commitment to the values of honesty, justice and transparency in running their business. (2) Business Knowledge and Competence: The ability to manage finances, marketing and business operations is an important factor in achieving success. (3) Networking and Collaboration: Building strong relationships with customers, suppliers and other business partners contributes to business growth and sustainability. (4) Innovation and Adaptation: The ability to innovate and adapt to market changes is key in facing competition. (5) Devotion and Spirituality: Devotion and the practice of Islamic spirituality provide motivation and strength in facing business challenges. This research provides valuable insight into the factors that contribute to the success and sustainability of businesses managed by Muslim women entrepreneurs. These findings have important implications for Muslim entrepreneurs, policy makers and academics in developing strategies and programs that support business growth and sustainability based on Islamic values.

Analysis of the Implementation of Total Quality Management (TQM) through Competitive Advantage on Company Performance: Study in the Pharmaceutical Industry of PT Kimia Farma Tbk Indonesia

Sarin Sirait — 2024-07-05

In the competitive landscape of the Indonesian pharmaceutical industry, companies are required to continue to innovate and improve performance. Total quality management (TQM), a holistic management approach that focuses on continuous quality improvement, has been identified as a potential driver of corporate performance. However, the mechanism of how TQM influences performance, especially through competitive advantage, is still not fully understood in the context of the pharmaceutical industry. This research aims to fill this gap by investigating the mediating role of competitive advantage in the relationship between TQM implementation and company performance at PT Kimia Farma Tbk, one of the leading pharmaceutical companies in Indonesia. This research adopts a quantitative approach with a survey design. Data was collected from 128 employees of PT Kimia Farma Tbk who were randomly selected using a stratified random sampling technique. Data analysis was carried out using partial least squares structural equation modeling (PLS-SEM) with the help of SmartPLS software. The research results reveal that TQM has a positive and significant influence on competitive advantage and company performance. Furthermore, competitive advantage is proven to partially mediate the influence of TQM on company performance. These findings underline the important role of TQM in improving the performance of pharmaceutical companies through developing competitive advantage. The managerial implication of this research is that it is important for PT Kimia Farma Tbk and other pharmaceutical companies to continue to strengthen the implementation of TQM and strategically utilize the resulting competitive advantages to achieve superior performance in an increasingly competitive market.

The World on Screen: The Internet as a Communication Media for Deaf People

Date Suwangsa Juan Arun — 2024-07-09

Deaf people face various challenges in communicating, especially in a wider social context. The Internet has emerged as a potential communication tool to overcome these barriers. This research aims to understand in depth how deaf people use the internet as a communication medium and how this affects their lives. This research uses a qualitative approach with a case study design. Data was collected through in-depth interviews with 15 deaf people who were members of the community at SLB Kemala Bhayangkari 2 Gresik. Thematic analysis was used to identify key themes from the data obtained. The research results show that the internet has a significant role in the lives of deaf people. The Internet is used for a variety of communication purposes, including communicating with friends and family, accessing information, participating in online communities, and expressing oneself. In addition, the internet also helps deaf people develop social skills, increase self-confidence, and reduce feelings of isolation. The Internet has opened up new opportunities for deaf people to communicate and participate in society. These findings have important implications for educators, policy makers, and technology developers in designing and providing inclusive internet access for deaf people.

The Influence of Psychological Empowerment and Knowledge Management Readiness on Organizational Business Performance Mediated by Micro-Innovation

Adriansyah Ekosaputro — 2024-07-19

In the dynamic landscape of modern business, organizations are increasingly recognizing the pivotal role of human capital in driving sustainable growth and competitive advantage. This study delves into the intricate relationship between psychological empowerment, knowledge management readiness, and their combined impact on organizational business performance. It further examines the mediating role of micro-innovation in this relationship, shedding light on how these factors interact to foster innovation and enhance overall performance. A quantitative research methodology was employed, involving a survey of 250 employees across diverse industries. Structural equation modeling (SEM) was utilized to analyze the data and test the hypothesized relationships between the variables. The findings of this study reveal a significant positive relationship between psychological empowerment and knowledge management readiness. Both psychological empowerment and knowledge management readiness were found to have a direct positive impact on organizational business performance. Moreover, micro-innovation was identified as a significant mediator in this relationship, indicating that it plays a crucial role in channeling the effects of psychological empowerment and knowledge management readiness towards improved business performance. This research underscores the importance of fostering a psychologically empowering work environment and cultivating knowledge management readiness within organizations. By nurturing these factors, organizations can stimulate micro-innovation, which in turn drives organizational business performance. The implications of these findings for managers and practitioners are discussed, along with recommendations for future research directions.

The Impact of the New Normal Era on Investor Trading Behavior: Evidence from the IDX Capital Market School, Central Kalimantan Province, Indonesia

Ocmi Nidia Wardani — 2024-08-01

The COVID-19 pandemic and the subsequent "new normal" era have significantly impacted financial markets worldwide. This study investigates how investor perceptions, namely return expectations, risk tolerance, and risk perception, influence trading behavior in the Indonesian Stock Exchange (IDX) during this period. A quantitative approach was employed, utilizing a questionnaire to collect data from 50 active investors registered with the IDX Capital Market School in Central Kalimantan Province. Structural Equation Modeling (SEM) with SmartPLS 3.0 was used to analyze the data. The findings reveal that return expectations positively and significantly influence trading behavior. However, risk tolerance and risk perception were found to have no significant effect on trading behavior during the new normal era. These results suggest that investors in the IDX prioritize return expectations over risk considerations in the new normal era. This highlights the need for investor education and policy interventions to promote a more balanced approach to investment decision-making.

Navigating the Path to Sustainability: The Interplay of Entrepreneurial Knowledge, Creativity, and Motivation in the Micro, Small, and Medium Enterprises (MSMEs) Landscape

Putri Salsabila — 2024-08-08

The sustainability of Micro, Small, and Medium Enterprises (MSMEs) is crucial for economic growth and development, particularly in emerging economies. This study investigates the influence of entrepreneurial knowledge, creativity, and motivation on the sustainability of MSMEs operating within the culinary sector. The research employs a quantitative approach, utilizing survey data collected from 30 MSME owners and employees at Gatsu Food Square in Banjarmasin, Indonesia. The data analysis involves validity and reliability tests, normality checks, and regression analysis to examine the relationships between the variables. The findings reveal that entrepreneurial knowledge has a positive and significant impact on business sustainability. However, creativity and entrepreneurial motivation do not exhibit a statistically significant influence on sustainability in this specific context. The study underscores the critical role of entrepreneurial knowledge in fostering sustainable businesses. It suggests that while creativity and motivation are important entrepreneurial attributes, their direct impact on sustainability may be contingent upon other factors or require further investigation. The research offers valuable insights for policymakers, MSME support organizations, and entrepreneurs themselves in promoting sustainable business practices within the MSME sector.

The Impact of Bilingualism on Executive Function: A Meta-Analysis

Siti Ithriyah — 2024-08-13

The potential cognitive benefits associated with bilingualism have garnered substantial attention in recent years. The present meta-analysis aimed to synthesize and critically evaluate the existing evidence regarding the impact of bilingualism on executive function (EF), a set of cognitive processes vital for goal-directed behavior. A comprehensive literature search was conducted across multiple databases, encompassing studies published between 2018 and 2024. Studies were included if they employed a quantitative design, compared bilingual and monolingual individuals on at least one measure of EF, and reported sufficient statistical data for effect size calculation. A total of 32 studies met the inclusion criteria, yielding a combined sample size of 3,875 participants. The overall meta-analysis revealed a small but significant positive effect of bilingualism on EF (Hedges' g = 0.18, 95% CI [0.12, 0.24], p < 0.001). Moderator analyses indicated that the effect was moderated by the type of EF assessed, with stronger effects observed for inhibitory control and cognitive flexibility than for working memory. In conclusion, our study suggests that bilingualism is associated with enhanced EF. The magnitude of the effect varies across different EF components, highlighting the need for further research to elucidate the specific mechanisms underlying the bilingual advantage in cognitive control.

From Traditional to Digital: Exploring the Online Marketing Transformation of Culinary Micro, Small, and Medium Enterprises (MSMEs) in Karawang Indonesia

Fakhry Reza Maulana — 2024-08-19

The rapid growth of digital technologies has revolutionized the way businesses operate, particularly for micro, small, and medium enterprises (MSMEs) in the culinary sector. This study investigates the online marketing transformation of culinary MSMEs in Karawang, Indonesia, exploring the strategies they employ, the challenges they face, and the impact of digitalization on their business performance. The study also examines the influence of the marketing mix (product, price, place, and promotion) on these businesses and how they leverage e-commerce platforms to reach a wider audience. The study also employs a SWOT analysis to understand the internal and external factors affecting these MSMEs. The research adopts a mixed-methods approach, combining qualitative and quantitative data collection techniques. In-depth interviews were conducted with owners and managers of culinary MSMEs in Karawang to gain insights into their online marketing practices and experiences. Additionally, a survey was administered to a larger sample of culinary MSMEs to gather quantitative data on their online marketing adoption and outcomes. The data analysis involved thematic analysis for qualitative data and descriptive and inferential statistics for quantitative data. The findings reveal that culinary MSMEs in Karawang are increasingly embracing online marketing tools and platforms, such as social media, e-commerce marketplaces, and food delivery apps. The adoption and utilization of these tools vary across different types of MSMEs, with larger and more established businesses demonstrating a higher level of digital maturity. The study also identifies several challenges faced by MSMEs in their online marketing efforts, including limited digital literacy, lack of resources, and intense competition. The results also highlight the importance of adapting the marketing mix to the online environment and the positive impact of e-commerce adoption on business performance. The SWOT analysis further reveals the strengths, weaknesses, opportunities, and threats faced by culinary MSMEs in their online marketing transformation. The online marketing transformation of culinary MSMEs in Karawang is an ongoing process, with both opportunities and challenges. While digital technologies offer significant potential for business growth and expansion, MSMEs need to overcome various obstacles to fully leverage these tools. The study provides valuable insights for policymakers, industry practitioners, and academics to support the digitalization of MSMEs in the culinary sector and promote their sustainable development.

Beyond Product Attributes: The Role of Segmentation, Targeting, Positioning in Shaping Consumer Satisfaction in the Agri-Food Sector in Kediri Regency, Indonesia

Agus Wahyudi — 2024-09-11

The agri-food sector in Kediri Regency, Indonesia, is undergoing a transformative phase, marked by the dynamic interplay of traditional agricultural practices and the evolving demands of the modern market. While product attributes such as quality and price remain pivotal in consumer decision-making, the strategic utilization of segmentation, targeting, and positioning (STP) has emerged as a critical determinant of consumer satisfaction. This research delves into the profound impact of STP on consumer satisfaction within the agri-food sector of Kediri Regency, aiming to provide actionable insights for businesses navigating this competitive landscape. The study employed a quantitative methodology, involving the collection of data from 60 consumers through structured questionnaires. The survey instrument encompassed questions designed to gauge consumer perceptions of segmentation, targeting, positioning, and their overall satisfaction with agri-food products. The data analysis was conducted using statistical software, employing descriptive statistics to elucidate respondent demographics and their perspectives on STP and satisfaction. Furthermore, multiple regression analysis was leveraged to rigorously test the research hypotheses and illuminate the intricate relationship between STP and consumer satisfaction. The empirical findings of this research underscore the positive and significant influence of STP on consumer satisfaction within the agri-food sector of Kediri Regency. The results unequivocally demonstrate that effective segmentation, targeting, and positioning strategies empower agri-food businesses to cultivate stronger consumer relationships and achieve sustainable growth in an increasingly competitive market. The study concludes that STP is an indispensable tool for agri-food businesses in Kediri Regency to enhance their marketing prowess and foster enduring consumer loyalty. By meticulously tailoring their offerings to specific consumer segments, businesses can elevate consumer satisfaction and fortify their market position.